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Maicon

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Architect, Orchestrator, or Apprentice? The Three Roles That Will Define Your Marketing Career

Architect, Orchestrator, or Apprentice? The Three Roles That Will Define Your Marketing Career

Paul Roetzer's three-role framework for AI-era marketing teams, and the apprentice problem nobody is solving: junior work was how people learned judgment, and agents just took it.

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The Zapier Playbook for Turning Marketers into AI Builders

The Zapier Playbook for Turning Marketers into AI Builders

Zapier's CMO Dan Slagen shares the exact playbook he used to turn his marketing team into AI builders — three-week ramp, build-a-thon, tiered skill placement. Here's how to run it yourself.

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