2 articles
Ai Marketing
All posts tagged with #Ai Marketing
Everyone Adopted AI. Fewer Can Prove It Pays.
Adoption hit 91% while provable ROI fell to 41% in Jasper's survey of 1,400 marketers. The gap is a measurement problem, and financial services teams already show how to close it.
Your CMO Thinks AI Is Working. Your Team Disagrees.
Jasper surveyed 1,400 marketers: 91% now use AI, but ROI confidence fell to 41% and the CMO-vs-team confidence gap is 61% vs 12%. The problem in 2026 isn't adoption, it's governance and measurement.