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Ecommerce

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AI Agents Are Shopping the Long Tail Now: Your Catalog Is the New Landing Page

AI Agents Are Shopping the Long Tail Now: Your Catalog Is the New Landing Page

Shopify's Q3 attribution data shows AI-agent traffic up 2.6x, agent orders up 3.3x, and 74 percent of those purchases landing outside the top 100 categories. Here's what an agent-ready catalog looks like.

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If Checkout Moves Into the Assistant, What Happens to Your Funnel?

If Checkout Moves Into the Assistant, What Happens to Your Funnel?

Google is testing full Flipkart checkout inside Gemini in India. The pilot signals where commerce is heading: assistants that complete the sale instead of sending traffic. Here is what to do about it.

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