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Google Playground Turns Game Night Into a Prompt - and Marketers Should Care
google generative-ai

Google Playground Turns Game Night Into a Prompt - and Marketers Should Care

Google's new Playground lets anyone build and share multiplayer games from plain text prompts. Here's why interactive content is the next format battleground, and what to do about it now.

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If Checkout Moves Into the Assistant, What Happens to Your Funnel?
agentic-commerce google

If Checkout Moves Into the Assistant, What Happens to Your Funnel?

Google is testing full Flipkart checkout inside Gemini in India. The pilot signals where commerce is heading: assistants that complete the sale instead of sending traffic. Here is what to do about it.

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The Voice Agent Race: Gemini 3.8 Live vs GPT-Live-1
Google Gemini

The Voice Agent Race: Gemini 3.8 Live vs GPT-Live-1

Google answered OpenAI's GPT-Live-1 in five days with Gemini 3.8 Live taking the top speech-to-speech spot. Here's how to pick a voice model for production agents without getting burned by vendor benchmarks.

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Analyze 90-Minute Videos for a Third of the Cost: Gemini's Agentic Video Mode
google gemini

Analyze 90-Minute Videos for a Third of the Cost: Gemini's Agentic Video Mode

Google's agentic video understanding cuts token use by up to 88% and cost by up to 66% on long-form video analysis. Here is what that changes for content teams, and how to switch it on today.

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Google's 'Preferred Sources' Button: The New SEO Is Getting Readers to Vouch for You
google seo

Google's 'Preferred Sources' Button: The New SEO Is Getting Readers to Vouch for You

Google's new embeddable Preferred Sources button lets readers vouch for your publication inside AI Overviews and AI Mode. Here's where to put it, how to explain it, and why ignoring it isn't a strategy.

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Gemini 3.6 Flash Cuts Agent Costs by 17% Per Step — Here Is Why That Compounds
google gemini

Gemini 3.6 Flash Cuts Agent Costs by 17% Per Step — Here Is Why That Compounds

Google's Gemini 3.6 Flash cuts output tokens by 17% while scoring higher on agentic benchmarks. The real story is how that compounds across multi-step agent pipelines.

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