Marketing
21 articles in this category.
AI Agents Are Shopping the Long Tail Now: Your Catalog Is the New Landing Page
Shopify's Q3 attribution data shows AI-agent traffic up 2.6x, agent orders up 3.3x, and 74 percent of those purchases landing outside the top 100 categories. Here's what an agent-ready catalog looks like.
The AI Search Audit: Visibility, Accuracy, Freshness
AI engines are citing refreshed pages over new ones - and possibly describing your brand wrong. A three-gauge audit framework from Jasper's latest GEO research, with a spreadsheet setup you can run this week.
Your Copilot Agent Is Only as Smart as the Data It Can See
Microsoft's Work IQ connects Copilot agents to live Dynamics 365 and Power Platform records instead of stale exports. Here's what changes for marketing ops, and the governance checklist to enable it without a compliance incident.
Everyone Adopted AI. Fewer Can Prove It Pays.
Adoption hit 91% while provable ROI fell to 41% in Jasper's survey of 1,400 marketers. The gap is a measurement problem, and financial services teams already show how to close it.
The AI monetization barbell: 95.5% won't pay, the top 1% spend $903 a month
a16z's seventh Top 100 Gen AI Apps report adds US card-spending data. Only 4.5% of Americans subscribe to any chatbot, yet top spenders average $903 a month on work tools. What that barbell means for how you price AI products.
ChatGPT Visual Ads Are Coming: Your Geo-Test Playbook
OpenAI's visual ads land in ChatGPT image generation this month, backed by a full measurement stack. Here's how to run the geo-test that proves whether they actually sell.
If Checkout Moves Into the Assistant, What Happens to Your Funnel?
Google is testing full Flipkart checkout inside Gemini in India. The pilot signals where commerce is heading: assistants that complete the sale instead of sending traffic. Here is what to do about it.
ChatGPT Ads Just Landed in Southeast Asia: Your Window Before the Auction Gets Expensive
ChatGPT Ads went live in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan, crossing 60 countries on a $1B run rate. Here is how to test the surface while it is still cheap.
Agencies Are Selling Systems Now, Not Hours. That's the Whole Story.
Eight agencies rebuilt around AI show the same shift: sell the system, keep the saved hours as margin. The Seer lab-to-product pattern is the one to copy.
Your Prompts Are Code: The Four-Rung Ladder from Doing Your Job to Building the Tool
Andy Crestodina argues the best person to build your teams AI assistant is the expert who already does the job. Here is the four-stage ladder from manual work to shared workflows, and how to climb it this week.
ChatGPT Ads Are Buyable Now: A First Playbook for the Answer Box
Amazon DSP now sells labeled ad units beneath ChatGPT answers in a US pilot. What shipped, why search instincts misfire, and how to test the surface without wasting budget.
Your CMO Thinks AI Is Working. Your Team Disagrees.
Jasper surveyed 1,400 marketers: 91% now use AI, but ROI confidence fell to 41% and the CMO-vs-team confidence gap is 61% vs 12%. The problem in 2026 isn't adoption, it's governance and measurement.
Claudeforce and the Default Model Wars
Salesforce and Anthropic shipped a 37-skill sales plugin, but the real news is Claude becoming the default model in Slack. Distribution, not benchmarks, decides who wins.
Better Prompts Won't Fix Your AI Slop. Governance Will.
Forrester says 68% of buyers distrust AI-made content. Jasper's new governance framework explains why better prompting can't fix that — and what to build instead.
Google's 'Preferred Sources' Button: The New SEO Is Getting Readers to Vouch for You
Google's new embeddable Preferred Sources button lets readers vouch for your publication inside AI Overviews and AI Mode. Here's where to put it, how to explain it, and why ignoring it isn't a strategy.
The $700M AI Video Revolution: Why Enterprises Are Abandoning Agencies for AI
The enterprise video landscape just flipped from agencies to AI. Higgsfield went from $20M to $700M in a year as Fortune 500 brands abandoned traditional production for AI's speed, scale, and integration.
GEO Is the New SEO: How to Audit and Win Your Brand's Visibility in AI Answer Engines
GEO (Generative Engine Optimization) is the new SEO. Learn how to audit your brand's visibility across ChatGPT, Claude, and Gemini, close citation gaps, and build a systematic GEO workflow that compounds with every model retraining cycle.
The 35-Second Competitive Analysis: How to Run SWOT With AI in 2026
A $10,000 competitive analysis in 35 seconds. Here's the exact workflow — prompt, two-model cross-check, and the verification step most teams skip.
The 35-Second Competitive Analysis: How to Run a $10K SWOT With AI
A competitive analysis that used to cost $10,000 and take weeks can now be generated in 35 seconds. Here is the exact prompt, the multi-model workflow, and a verification framework you can use today.
The Death of SEO? Why Generative Engine Optimization Is Eating Your Traffic
Over 35% of searches now end without a click. Here's how to measure and improve your brand's visibility inside ChatGPT, Claude, and Gemini — before your competitors do.
The Zapier Playbook for Turning Marketers into AI Builders
Zapier's CMO Dan Slagen shares the exact playbook he used to turn his marketing team into AI builders — three-week ramp, build-a-thon, tiered skill placement. Here's how to run it yourself.