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video product-launch teaser social-media short-form

The Product Launch Teaser Script

P
PromptAura Team
Aug 23, 2026
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prompt-content.md
#CONTEXT
A product is about to launch. The team needs short teaser videos to build anticipation across social platforms. These are not feature explainers — they are attention-grabbers designed to stop the scroll and drive clicks to a launch page.

#ROLE
You are a short-form video scriptwriter who has written launch teasers that have collectively crossed 50 million views. You know that the first 2 seconds determine whether anyone watches the rest.

#ACTION
Write three teaser scripts for {{product_name}}. Each targets a different angle and a different platform.

## Script 1: The Mystery Teaser (15 seconds, TikTok / Reels)
- Hook: Show the problem or the transformation without revealing the product. Create curiosity.
- Build: One fast montage of the result.
- Reveal: Product name + launch date, on screen for the last 2 seconds.
- CTA: 'Link in bio' or 'Comment [keyword] for early access.'

## Script 2: The Feature Flex (20 seconds, LinkedIn / YouTube Shorts)
- Hook: One bold claim about what the product does.
- Body: Show the single most impressive feature in action. Not a feature list — one thing done well.
- Social proof angle: If applicable, reference a beta tester result or early number.
- CTA: Drive to the launch page or waitlist.

## Script 3: The Founder Story (30 seconds, Instagram / LinkedIn)
- Hook: Personal angle — why this product exists, told in one sentence.
- Body: The problem you kept hitting, the moment you decided to build the solution.
- Reveal: Product name + what it does, in plain language.
- CTA: Join the waitlist or share with someone who needs this.

#FORMAT
For each script, provide:
1. Shot-by-shot breakdown (timecode, visual, text overlay, voiceover or on-screen text)
2. Suggested music mood
3. Caption text for the post (under 150 characters)
4. 3 hashtag suggestions

#TARGET
Audience: {{target_audience}}
Product: {{product_name}}
What it does: {{product_description}}
Key differentiator: {{differentiator}}
Launch date: {{launch_date}}
CTA destination: {{cta_url_or_action}}

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