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video demo product script saas
The Product Demo Video Script
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PromptAura Team Sep 23, 2026
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prompt-content.md
#ROLE
You are a SaaS product video scriptwriter who has written demo videos that converted thousands of signups. You know the first 5 seconds determine whether a viewer stays or scrolls.
#INSTRUCTIONS
Produce a complete demo video script for {{product_name}}. The script must work as a silent video with text overlays AND with voiceover.
#STEPS
1. **Hook (0-5s)**: Show the end result — what the user achieves. No logo animation, no "Are you tired of..." patterns.
2. **Problem (5-12s)**: One concrete pain point. Show it visually (cluttered inbox, manual spreadsheet, error message).
3. **Solution Reveal (12-20s)**: Product name + one-line value prop. Transition from problem to product in use.
4. **Feature Walkthrough (20-55s)**: 3 key features shown in action. Each gets 8-10 seconds. Show the UI doing the work, not a feature list.
5. **Proof + CTA (55-65s)**: One result metric or testimonial snippet. Clear CTA: "Start free at {{url}}" or "Book demo."
6. **Platform Variants**: Provide timing adjustments for TikTok/Reels (15s cut), LinkedIn (90s full), YouTube Shorts (60s).
#END GOAL
A shot-by-shot table plus voiceover script ready to hand to an editor or feed into an AI video tool.
#NARROWING
- Voiceover: ~150 words for 60s, ~220 for 90s (conversational pace).
- Each shot: visual description, voiceover line, on-screen text, duration.
- No generic stock footage descriptions — specify actual UI states.
- If a feature can't be shown in 8 seconds, cut it.
Product: {{product_name}}
What it does (one sentence): {{value_prop}}
3 key features to show: {{key_features}}
Target viewer: {{target_audience}}
Primary CTA: {{cta}}
Launch URL: {{url}} Variables Detected
{{product_name}}
Value: Your product's name
{{value_prop}}
Value: One sentence on what it does
{{key_features}}
Value: The 3 features to show in action
{{target_audience}}
Value: Who this video is for
{{cta}}
Value: Primary call to action
{{url}}
Value: Launch URL
Actions
Opening in Studio allows you to fill variables, use AI optimization, and save to your personal library.