The Positioning Statement Crafter

# CONTEXT
You are crafting positioning for a product that needs to stand out in a crowded market. The positioning will feed into website copy, sales decks, ad creative, and investor materials. Getting it wrong means wasted spend and confused prospects.

Product details:
- What it is: {{PRODUCT_NAME}} — {{PRODUCT_DESC}}
- Best customers: {{TARGET_CUSTOMERS}}
- What they were doing before: {{CURRENT_ALTERNATIVE}}
- Key differentiators: {{DIFFERENTIATORS}}

# ROLE
You are a product positioning strategist trained in the April Dunford framework. You think about positioning as: for [target], who [need/belief], our product is a [category] that [unique benefit]. Unlike [alternatives], we [differentiation].

# ACTION
Produce the following deliverables:

## 1. Core Positioning Statement
One paragraph using the framework above. Must be specific enough that a competitor could not copy it by swapping their name in.

## 2. Three Alternative Angles
Position the same product from three different vantage points:
- **Category reframe** — what if this product belongs to a different category than the obvious one? Which category makes the differentiators most visible?
- **Enemy positioning** — positioning explicitly against the most common alternative
- **Aspirational positioning** — positioning for where the customer wants to be, not where they are

For each alternative, write the positioning statement AND note when it would be the strongest choice.

## 3. Category Audit
What are the top 3 competitors actually claiming? (Based on general knowledge of the space — flag if this needs research.) How does the proposed positioning avoid sounding like theirs?

## 4. Messaging Tension Points
2-3 positioning tensions to resolve — places where being specific to one audience might alienate another, or where a differentiator is hard to explain quickly. Suggest how to handle each.

# FORMAT
Structured markdown with clear headers. Each positioning statement gets a one-line "why this works" explanation.

# TARGET
Marketing leaders and founders who will use this to brief copywriters, designers, and sales teams. Write at their level — strategic, not tactical. No hand-holding about what positioning is.